The United Kingdom, Spain, Italy and now Germany … Clearly, the concept of digital playgrounds proposed by Kylii Kids is sufficiently relevant and innovative to cross borders with the Retail Tech Tour !
“Thanks to Business France,” explains Antoine Nuger, Commercial Director of Kylii Kids, “we were able to conduct a targeted prospecting mission to Germany on a list of clients who are difficult to approach for a company that is not yet locally established. Several contacts were initiated and the conclusion of a first collaboration with the company ECE, landowner at the head of many shopping centers, was able to start successfully “. Encouraging results that have motivated Kylii Kids to offer digital playground solutions to major players in Germany, within the sector, via the Retail Tech Tour organized by Business France.
90 million consumers to target
From 18th to 19th February 2019, Kylii Kids will meet the big names of the German retail sector at EuroCIS, the leading trade show in Europe for retail tech, and also attend the Retail Technology Awards Europe 2019. A real opportunity, knowing that in 2017 the total turnover of the stationary and online retail trade in Germany amounted to about 479 billion euros against 471.5 billion euros in 2016, an annual growth of 1, 5%.
“Retail today is not an establishment, it’s an experience. And the more you impact people, the more you impact perception, and ultimately – profit “. This vision from the NRF Big Show website, corresponds perfectly to the latest product in our range. The interactive gaming experience for children is entering a new era with virtual reality solutions. Using a VR headset, the player is immersed in a parallel universe that covers their entire field of vision through a panoramic display. It’s new, it’s cool, it’s digital, it’s interactive, it’s immersive, kids love it! For businesses, the opportunity to attract, engage and retain a family audience is outstanding and with VR you can maximise that appeal.
Kylii Kids is one of the 20 French Tech Pavillion startups demonstrating their innovations in New York for the future of business at the NRF Retail’s BIG Show.
In retail, if there is a fair to visit, it is the NRF Retail’s BIG Show in New York. This year, it will take place from January 13 to 15, 2019. It should attract more than 35,000 participants and 18,000 retailers. It is the rendezvous of innovation in the world of commerce. Business France regularly takes a selection of select startups. This year, Kylii Kids is one of the chosen few.
A “mature” approach for the American market
After a competition, only 20 startups had the chance to exhibit at the French Tech Pavillion NRF Retail’s Big Show. 6 in the category “Early Stage” and 14 in the category “Mature” (those who already have French and international customers and have a real ambition to develop in the US market). Kylii Kids was selected on these criteria. In addition, as explained by Johann Gobe, CEO, in an interview for Les Clés du Digital “the US market is our goal for 2019. NRF is therefore for us a real opportunity to understand this market, to meet potential partners or to begin and deepen our discussions with the on-site retailers“.
All innovations present
Kylii Kids will be at the expo from 13 to 15 January 2019 on the French Tech Pavillion (level 1, stand 541). Visit us for the opportunity to discover all the solutions proposed by the world leader of interactive children’s spaces. Augmented reality, tactile tables and terminals, interactive floor, but also the latest innovation: virtual reality! So head to the Big Apple for the biggest retail show and to learn more about the future of the industry. Do not hesitate to contact Kylii Kids to arrange a meeting at this event: firstname.lastname@example.org.