Augmented reality games, touch table, interactive touchscreens and, the last and not least the new Kylii virtual reality game … They will all be available to test on the EuroShop exhibiton in Dusseldörf (Germany) next February (2020).
Leaders in retailtainment, It’s at EuroShop, the world’s leading retail trade show, that Kylii Kids choose to present its new products designed to equip retail stores. From 16th to 20th of February in Düsseldorf, Germany for the new edition of the Euroshop. Find us in Hall 07A Stand E07.
What’s new at Kylii Kids ?
For the first time in Germany, Kylii Kids is pleased to present the latest game to its range of interactive games: the Tower Kylii View – virtual reality games and experiences!
Invite the children to travel, to roam the air, the seas, space with virtual reality! The children look through the headset and they are immediately immersed in an original play universe. Kylii View is specially designed for intensive use by children.
Whether in a trampoline park with Sky Zone, a children’s fashion store with SMYK or a shopping center with Grand Centrale, Kylii Kids’ solutions are doing quite well forApparel Group.
Tommy Hilfiger, Calvin Klein, New Balance, Levi’s, do you know? Their common point: all these famous brands are part of Apparel Group. Created in 1999, the company has become a reference in the world of retail whether in cosmetics, department stores, fashion, or shopping centers. In all, Apparel Group manages more than 75 managed brands, 14,000 employees, 1,750 points of sale worldwide, 2000 in 2020.
Apparel Group trusts Kylii Kids
Innovations, digital experiences, children, new customer experience concept … that’s perfect because it matches Kylii Kids expertise’s. Apparel Group understands this and has chosen Kylii Air augmented reality solutions and Kylii Touch tabletop and touchscreen solutions for many of its brands:
Sky Zone, the world’s first indoor trampoline park in Dubai;
SMYK Children’s Fashion Stores in Doha and Abu Dhabi;
14 million visitors expected per year, 100,000 m2 of space, a central lake: the new shopping center Lagoh in Seville is not halfway! And because he will also be at the forefront of technology and customer experience, Kylii Kids has been solicited.
Kylii Kids is accelerating in Spain. While waiting for other new deployments of interactive Kids corners that we will communicate very soon, Kylii Kids Spain deploys its gaming solutions the brand new shopping center of Seville: Lagoh. The Lar España Group at the origin of the complex has seen the big picture with an area of 100,000 square meters of shops, greenery and leisure.
The shopping center has even a central lake with an area equivalent to two Olympic swimming pools. Around, you can visit hundreds of fashion stores (Primark, Inditex group brands, H & M or Victoria’s Secret and Hollister) or catering.
A mall under the Kylii Kids experience
With Lagoh, the initiators of the project have really sought to offer an experience and a customer journey different from what exists on the market, whether in terms of the diversity of activities on offer (climbing area, aerodynamic tunnel, artificial beach, etc. .) than technological innovation.
PicWic + Toys’R’Us = PicWicToys. From the merger of these toys distribution monsters in France is born a new brand whose ambition is to make each store a place of life for families. Kylii Kids is definitely active in this transformation!
” PicWicToys is a new omnichannel brand that is launching in France, with a network of 63 stores, a complete digital ecosystem and 1,400 employees“, announced last July Nathalie Peron-Lecorps, CEO of PicWicToys. This new brand was born from the merger of the international brand Toys’R’Us created in 1948 in New York and Stéphane Mulliez PicWic brand. It proudly appears on the 43 ex-Toys’ R Us stores façade in France and by mid-November on the 20 ex-Picwic stores, but also on the single website, which is the cornerstone of an omnichannel strategy. Globally, customers now benefit from a broad offer of nearly 20,000 references, on and off line.
Stores to play
New sign, but also new concept with “Place to play”. “The goal is to make each store a place to live for families and childcare professionals, explains Nathalie Peron-Lecorps. By creating traffic all year long, we want to make you want to come and come back through a wide offer for all ages and all desires. We propose workshops and entertainment to have fun and share, the possibility of celebrating birthdays in store or at home, to rent inflatable structures for family events or school parties, places to welcome and advise families … “. PicWicToys stores are not just toy stores but stores to play.
Re-enchant the customer experience
The brand also wants to be part of the future with interactive games to rethink the journey and the customer experience. For this, the new brand has asked Kylii Kids to deploy their interactive, fun and educational solutions. In Lomme, a multi-player touch table welcomes families to the relaxation area and two Kylii View towers are located in the heart of the store. Thirty games are offered to re-enchant the customer experience. Some have even been personalized with the new brand mascots, Pic, Wic and Toys, which are reflecting the new brand image : modern, joyful and related to childhood.
Since a few months, the Milanese have the chance to practice the Power Store. A new concept of Foot Locker store to live an original customer experience including Kylii Kids interactive games.
For the past few months, Kylii Kids has been working on the new Foot Locker store concept. After London and Liverpool, it’s now Milan’s turn to offer visitors a brand-new experience with the Power Store. The shop located on the Corso Buenos Aires unfolds on 550 m2 with two floors dedicated to the products and experiences of original purchases, plus a third entirely reserved for events in connection with partners and local artists.
A new customer experience
The challenge of this new concept is to create energy for customers through the proposed experiences. Hence the choice to install two virtual reality towers and an augmented reality games made by Kylii Kids. With each interactive solutions, families and kids will be able to live an original adventure with games that have been customized like this brick-breaking box of shoes …
Diversify the clientele
With such innovations, the brand clearly wants to diversify and rejuvenate its customers. The concept deployed at the moment in three stores could, if it is conclusive, subsequently be deployed in other cities. And when you know that Foot Locker has more than 3,200 stores in 27 countries around the world, it’s energy to distribute!
The interactive and digital kids corners specialist is now available in Switzerland and Liechtenstein, a unique market that tends to favor premium providers.
After the United Kingdom and the language of Shakespeare, Spain and the language of Cervantes, Kylii Kids opens a new horizon: Goethe’s language with Switzerland and Liechtenstein. According to Antoine Nuger, Kylii Kids Sales Director, “the Swiss market is particularly demanding. To establish a permanent presence, it is therefore necessary to already have good international experience in the digital sector. The in-house mastery of the different working languages is then a non-negligible advantage. SCS COMPUTER SYSTEMS AG matches these qualities that’s why we entrust them to develop Kylii Kids. He can capitalize in his business experience in Switzerland and Liechtenstein in the Digital world since 27 years. In addition, this unique market also tends to favor premium providers. These companies stand out by their experience in the realization of projects with high added value. This includes mastering rigorous processes tailored to the specific needs of each client. ”
An original customer experience
Personalization, high added value, innovation … perfect, it’s in the DNA of Kylii Kids. Economic players from Switzerland, Liechtenstein and Germany will be able to offer an original and optimized customer experience for families, parents and children. Interactive floors, touch screens, virtual reality solutions, augmented reality gaming experience : it’s up to them to choose which digital kids corners best matches their marketing strategy, their kids corners or their client experience. With more than a bank of one hundred and fifty games available! In the land of William Tell, it will still be more fun and less dangerous to play with our digital games than shooting in an apple on the head of his son!
Pirates Paradise, a new restaurant concept, immerses diners in the pirate underworld. With incredible décor, fabulous costumes and fun shows Kylii View provides young pirates with a virtual reality experience in the play area.
Adding virtual reality to an immersive concept is the perfect fit! Engaging, interactive, riveting: become enchanted in virtual reality at Pirates Paradise. At the heart of this new restaurant concept, the Kylii View binoculars invite children to immerse themselves within captivating adventures. No need to be a seasoned buccaneer, the games are so intuitive that they are suitable even for freshwater sailors. With their little pirates happy, parents can enjoy a peaceful meal before going back to the waves of their daily lives. Aye-aye matey!!
This new restaurant concept has set sail in Neuville-en-Ferrain and Montpellier. The décor is worthy of a film studio, actors and waiters in wonderful costumes engage diners and the play area is highlighted by VR Kylii View binoculars. The experience is further enhanced by reconstructions of pirate scenes and makeup sessions throughout the day.
“Retail today is not an establishment, it’s an experience. And the more you impact people, the more you impact perception, and ultimately – profit “. This vision from the NRF Big Show website, corresponds perfectly to the latest product in our range. The interactive gaming experience for children is entering a new era with virtual reality solutions. Using a VR headset, the player is immersed in a parallel universe that covers their entire field of vision through a panoramic display. It’s new, it’s cool, it’s digital, it’s interactive, it’s immersive, kids love it! For businesses, the opportunity to attract, engage and retain a family audience is outstanding and with VR you can maximise that appeal.
The 2018 theme of Paris Retail Week perfectly matches Kylii Kids solutions, leader in interactive children’s spaces and games.
M097. Remember this code. This is the Kylii Kids booth number on Paris Retail Week. This is where you will be able to discover the latest innovations and trends in the development of interactive, fun and innovative children’s spaces! You will also be able to test the interactive games fully developed by our teams to boost the customer experience. Kylii Kids, a member of the children’s cluster Novachild, will host Alexandre Banach to answer your questions about the study “Child and Distribution”.
The Smart Phygital
Today, retail is smart. That’s why the Paris Retail Week 2018 edition will highlight the Smart Phygital, the global and agile retail ecosystem! For 3 days, the aisles of this unmissable show will be full of solutions marrying on and offline. You can order your badge for free online before 18/09 by following the link below: https://badge.parisretailweek.com/accueil.htm