Whether in a trampoline park with Sky Zone, a children’s fashion store with SMYK or a shopping center with Grand Centrale, Kylii Kids’ solutions are doing quite well forApparel Group.
Tommy Hilfiger, Calvin Klein, New Balance, Levi’s, do you know? Their common point: all these famous brands are part of Apparel Group. Created in 1999, the company has become a reference in the world of retail whether in cosmetics, department stores, fashion, or shopping centers. In all, Apparel Group manages more than 75 managed brands, 14,000 employees, 1,750 points of sale worldwide, 2000 in 2020.
Apparel Group trusts Kylii Kids
Innovations, digital experiences, children, new customer experience concept … that’s perfect because it matches Kylii Kids expertise’s. Apparel Group understands this and has chosen Kylii Air augmented reality solutions and Kylii Touch tabletop and touchscreen solutions for many of its brands:
Sky Zone, the world’s first indoor trampoline park in Dubai;
SMYK Children’s Fashion Stores in Doha and Abu Dhabi;
Since a few months, the Milanese have the chance to practice the Power Store. A new concept of Foot Locker store to live an original customer experience including Kylii Kids interactive games.
For the past few months, Kylii Kids has been working on the new Foot Locker store concept. After London and Liverpool, it’s now Milan’s turn to offer visitors a brand-new experience with the Power Store. The shop located on the Corso Buenos Aires unfolds on 550 m2 with two floors dedicated to the products and experiences of original purchases, plus a third entirely reserved for events in connection with partners and local artists.
A new customer experience
The challenge of this new concept is to create energy for customers through the proposed experiences. Hence the choice to install two virtual reality towers and an augmented reality games made by Kylii Kids. With each interactive solutions, families and kids will be able to live an original adventure with games that have been customized like this brick-breaking box of shoes …
Diversify the clientele
With such innovations, the brand clearly wants to diversify and rejuvenate its customers. The concept deployed at the moment in three stores could, if it is conclusive, subsequently be deployed in other cities. And when you know that Foot Locker has more than 3,200 stores in 27 countries around the world, it’s energy to distribute!
The interactive and digital kids corners specialist is now available in Switzerland and Liechtenstein, a unique market that tends to favor premium providers.
After the United Kingdom and the language of Shakespeare, Spain and the language of Cervantes, Kylii Kids opens a new horizon: Goethe’s language with Switzerland and Liechtenstein. According to Antoine Nuger, Kylii Kids Sales Director, “the Swiss market is particularly demanding. To establish a permanent presence, it is therefore necessary to already have good international experience in the digital sector. The in-house mastery of the different working languages is then a non-negligible advantage. SCS COMPUTER SYSTEMS AG matches these qualities that’s why we entrust them to develop Kylii Kids. He can capitalize in his business experience in Switzerland and Liechtenstein in the Digital world since 27 years. In addition, this unique market also tends to favor premium providers. These companies stand out by their experience in the realization of projects with high added value. This includes mastering rigorous processes tailored to the specific needs of each client. ”
An original customer experience
Personalization, high added value, innovation … perfect, it’s in the DNA of Kylii Kids. Economic players from Switzerland, Liechtenstein and Germany will be able to offer an original and optimized customer experience for families, parents and children. Interactive floors, touch screens, virtual reality solutions, augmented reality gaming experience : it’s up to them to choose which digital kids corners best matches their marketing strategy, their kids corners or their client experience. With more than a bank of one hundred and fifty games available! In the land of William Tell, it will still be more fun and less dangerous to play with our digital games than shooting in an apple on the head of his son!
The Tape à l’œil Kids Ready-to-Wear brand is launching into the “ready-to-play” point of sale. Tape a l’oeil have selected Kylii Kids interactive games to entertain kids while parents/carers quietly browse the store’s products.
“1 in 3 parents have already left a store because of their child. That is nearly 6 million abandoned visits and 1 million families regularly concerned”
That’s why the Tape à l’œil clothing brand has chosen to equip its outlets with Kylii Kids interactive games. In France and internationally.
Different concepts according to the typology of the store
2 child game concepts are deployed based on the store configuration. In the biggest points of sale, a “digital playground” is installed to create a real playground. Located in the center of the store, it is visible from any department. In smaller spaces, tactile games are placed near fitting rooms. The perfect solution to occupy children while, for example, parents try clothes on siblings.
“The digital playground”: a space of games in the new concept Tape à l’oeil XXL
In his new concept store XXL STORE, Tape à l’oeil has imagined a customer journey centered on “pleasure shopping”. Pleasure for the customers but also for those who accompany them. It is in this perspective that the children’s textile brand has chosen to install an interactive playground called the “digital playground”. With:
Augmented reality animations. Disguising yourself virtually, bursting balloons of all colors or catching ducks with a virtual fishing rod … children have fun with body movements!
Two touchscreens, with a personalised interface for Tape à l’œil. In all, 60 interactive games are available. Children from 3 to 12 years can have fun on topics such as ecology, science or nature …
The play area is in the center of the store. Parents can see their children during their journey. Everyone wins. The big ones have time for them and the little ones live an unforgettable experience in store. Find the “Playground TAO” in Faches-Thumesnil, Roncq, North Amiens, Sainte-Geneviève-des-Bois, Rennes, etc.
Interactive children’s area near fitting rooms
The big sister is trying on an outfit and the rest of the troop are not holding up? Parents do not have time to go around the store because their toddlers only want to play? To solve this, Tape à l’oeil has installed the Kylii Kids touchscreen terminals in a strategic place: the fitting room!
Thanks to 2 tactile boxes with personalised colours, the dressing rooms of Tape à l’oeil stores are equipped with more than 60 fun and educational games. For the greatest happiness of the children and their parents.
An eye-catching deployment in France and abroad
The textile brand has deployed these touch screens near the fitting rooms in more than 40 of its stores. In France but also in Belgium, Poland, Lebanon and Tunisia. Including: Englos, Bruay La Buissière, Brussels, Euralille, Boortmeeerbeek, Herstal, Strasbourg, Anderlecht, Bourg en Bresse, Dijon Quetigny, Dijon Golden Fleece, Amiens Dury, Carré Sénart, Grenoble, Pau lescar, Amily, Bayonne, Beirut city center, Chalons en champagne, Essey Nancy, Furiani, Givors, Herblay, The white cross, Lempdes, Mokotow, Noyelles Godault, Orleans Olivet, Tunis, Urrugne.
For a great family restaurant experience, we need to find the right place. A philosophy that the brand has chosen to deploy with a new type of digital playground. Different, innovative, these kids zones encourage fun, active and social play between children.
Flunchers have fun while their parents can relax, enjoy a meal or catch up with friends within a pleasant and carefree environment.
Flunch has chosen to equip its restaurants with Kylii Kids digital playgrounds. The idea is to offer customers of the family catering brand different interactive and renewed activities at each visit:
Augmented reality games where children are the heroes. Go on an adventure in the jungle, become a knight, a princess, an airplane pilot … children see themselves on the screen in a world of augmented reality with which they can interact! Nothing better to make new friends and get active after a meal.
Interactive floor to jump, stamp and have fun with others. Kids love to make up stories. With the Kylii Floor interactive floor, their imagination comes to life under their feet and the ground becomes an immersive playground … magical!
Touch games to calm things down. Yellow, blue, green, Flunch composes its tactile play areas with 3 desks of different colours and sizes. Children from 3 to 12 can have a good time while adults enjoy a dessert.
Kylii Kids Continues the Deployment of Flunch Playgrounds in Europe
Today, more than 80 Flunch restaurants in France and Italy are equipped with interactive play areas. The restaurant brand has deployed more than 150 interactive screens, updated and maintained by Kylii Kids. More than 15O games are available, not counting the novelties throughout the year. They are even available in several languages.
The 2018 theme of Paris Retail Week perfectly matches Kylii Kids solutions, leader in interactive children’s spaces and games.
M097. Remember this code. This is the Kylii Kids booth number on Paris Retail Week. This is where you will be able to discover the latest innovations and trends in the development of interactive, fun and innovative children’s spaces! You will also be able to test the interactive games fully developed by our teams to boost the customer experience. Kylii Kids, a member of the children’s cluster Novachild, will host Alexandre Banach to answer your questions about the study “Child and Distribution”.
The Smart Phygital
Today, retail is smart. That’s why the Paris Retail Week 2018 edition will highlight the Smart Phygital, the global and agile retail ecosystem! For 3 days, the aisles of this unmissable show will be full of solutions marrying on and offline. You can order your badge for free online before 18/09 by following the link below: https://badge.parisretailweek.com/accueil.htm
Sodebo, official partner of the Vendée Globe, appealed to Kylii Kids to offer visitors and innovative augmented reality experience on their stand.
Located in Les Sables d’Olonne, the starting village of the Vendée Globe was held from October 15 to November 6, 2016. The “Sodebo House”, space of more than 100 m2, hosted two augmented reality totems. One for children and the other for adults. The players can be disguised as a trader close to Sodebo products: the butcher, the baker, the pizzaïolo. Once virtually dressed, players must then catch different types of food depending on their trade. They can also take pictures in virtual dress-up and print it through the neighbouring terminal.
This animation conquered more than 10,000 visitors. They left with their printed photo and a nice memory of this iconic race.
A Kylii Planet lands at Flunch restaurant in Bordeaux Le Lac to make a unique experience for kids.
Due to huge success Kylii Kids continues to equip Flunch with different modules. A Kylii Planet has been installed at Flunch restaurant Bordeaux Le Lac grouping 3 modules. There is an interactive floor, an augmented reality module and also a cartoon media terminal. A digital solution to make a unique and happy experience for children and relaxed experience for adults.
Attract and retain families
This rollout is part of the goal of attracting and retaining families in Flunch restaurants. Kylii Kids continues to meet this goal of welcoming families in Flunch with this new deployment in Bordeaux. Children have fun while parents can enjoy their meal in peace.
Go on an adventure in the jungle or under the ocean, disguise as knights or princesses, blow up fireworks … Kylii Kids is a program of innovative games and fun in augmented reality. The Royal Kids Amiens and Royal Kids Pau-Lescar indoor play parks have understood this well by choosing the company to offer one more entertainment. Children can now access it all year long! Children play with body movements in front of an interactive totem in park colors. For each game, photos are available at the park entrance via a web gallery.
To mark the release of the “Jurassic World” Film, Kylii Kids and the busy Citron agency are deploying an augmented reality dinosaur animation in the Rive Droite shopping centre.
Beware of the dreaded T-Rex, feed a herd of Triceratops or become a trainer of Pteranodon … As if by magic, the public goes back in time and interacts with dinosaurs for a larger than life experience.
To immortalise this unforgettable experience, participants can take pictures and leave with this souvenir printed on site (from 11h to 14h and 16h to 20h). And that’s not all, the lucky ones, win 2x cinema tickets for Jurassic World at Megarama Bordeaux Bastide, valid from June 10 to 24.
To try the experience, go to the Rive Droite shopping centre in Lormont in front of the Numéricable shop!