So that the journey is part of the holiday and that the road is a pleasant experience for the whole family… Areas, the travel catering specialist, is providing interactive games at two first sites in Spain! Currently, two AREAS kids corners have recently been equipped with Kylii Kids games. The restaurants at the Penedes (Tarragona) and Montseny Norte (Barcelona) motorway service areas are now ready to welcome families!
Keeping children busy on the road, a well-known problem for families…
Anyone who has ever travelled in a car with children knows how complicated our dear children can be on the road.
As soon as you start the car, you hear “I’m bored…” or the famous “Are we almost there?”
Dedicated services at rest areas to better welcome families are essential for everyone to relax. This is why AREAS has chosen to provide interactive and fun activities that match children’s expectations in its restaurants.
AREAS kids corners, play and exercise after a good meal before getting back on the road…
Stopping at a motorway service area with children can be stressful. If children are bored, parents grab a sandwich and leave. They may not take the time to eat in a restaurant. That’s why you have to manage the children’s energy! Areas has chosen to install a Kylii Air totem in one of its stations. This Augmented Reality game is controlled by gestures. It stimulates both physically and intellectually the kids. The children interact with their body movements and all their energy is called into play
Interactive games, a thought present in several countries…
Last year, Areas already deployed its first interactive games area with Kylii Kids in France. So, since December, the restaurant in the Vironvay motorway service welcomes children with an interactive multiplayer floor. The children can run, jump and play on the projection which is animated under their feet! Another fun activity to stretch the legs before getting back on the road!
With an operational presence in 12 countries around the world, Areas offers a very wide range of catering services to meet the expectations of travellers and concessionaires, in airports, railway stations and motorway service areas.
After Nancy Laxou, the KFC Furiani interactive play area has been set up by Kylii Kids. Augmented Reality games and a tactile table are now available for little corsicans in this amazing brand new interactive play area !
A phygital concept for upcoming share moments
In this fully phygital concept, KFC has chosen to offer mixed, complementary, varied and collaborative experiences. In the play area, we find both a traditional tubular structure and digital games made in France by Kylii Kids.
First, on one side of the KFC Furiani interactive play area, children will have fun with their body movements thanks to the Kylii Air Totem. An augmented reality solution that turns a simple screen into a magic mirror. You can fly a plane just by lifting your arms, put on all kinds of virtual garments like magic… Or even perform a new sporting activity… In total, nearly 40 games available to play, move and stimulate the imagination of young people from Furiani.
Then, on the other side of the digital play area, children will also have the opportunity to play around the Kylii Touch Table. The Kylii Kids Table is multiplayer and allows up to 6 children to play simultaneously. More than 24 cooperative and collaborative games are available on themes both fun and smart. (ecology, fashion, science, nature…)
KFC Furiani interactive play area, a way to get ready to prepare the upcoming reopening…
For now, KFC’s restaurant in Furiani has not yet fully reopened its doors (only for take-away sales). But this project is part of the aim to attract and develop families loyalty. Since the idea of “pleasing the children” is the main motivation for family meals in a restaurant, getting ready for the return of families also means setting up a nice play area for the children.
Interview with Benjamin, Kylii Kids’ Technical Manager
Hey Benjamin! You are Kylii kids’ Technical Manager. Long story short, when a customer orders Kylii Kids’ products, you take over (Purchasing, logistics, interventions schedule and after-sales service).
Why did you choose to join Kylii Kids?
I have known Kylii Kids for a few years now. And, I’ve followed its growth from the very beginning. I immediately feel that the interactive children’s play areas were an avant-garde concept. I saw an incredible potential in it!
So when Johann Gobe, CEO of the company asked me to join the team, I found the idea very attractive. He was looking for an experienced and trustworthy technical manager. I was looking for the opportunity to use my knowledge and skills acquired in an innovative and fast growing company !
Kylii Kids Euratechnologies – Lille – FRANCE
When did you join the company ?
B. P. – I joined Kylii Kids 4 years ago. What stuck to me when I joined the team was the wonderful welcome I received ! I discovered a dynamic team with exceptional commitment and motivation.
Moreover, it was during the large deployment of children’s interactive corners with Flunch (editor’s note. Flunch is a family F&B and more than 80 Flunch restaurants have been equipped with Kylii Kids interactive games these last years.) We can surely say that I had to catch up quickly as soon as I arrived !
Also, when I joined the team, Kylii Kids was starting to grow fast internationally. So, I had the opportunity to take some english lessons to improve this skill upon my arrival.
B. P. – Basically, when a customer orders Kylii Kids’ products, “I take care of everything.” I mean, I am responsible for purchasing, monitoring, equipment preparation, interventions schedule, up to the delivery and installation at the customer’s establishment.
When a customer chooses to install our interactive playground solutions (Augmented Reality, Virtual Reality, Touch tables…), I make sure that all quality and procedure processes are respected. Clearly, the goal of my job is to make the customer happy and satisfied.
When we do our job well, “your start to have positive feedback on the market”.
That’s why we are constantly working our processes to strengthen our customer relationship. We are focused on customer care, support and technical excellence to high level quality to build a long-term and trustful relationship with our customers.
Usine de fabrication Made in France
What is your most amazing deployment experience ?
B. P. – I would definitely say the “Primark Café with Disney” in Birmingham.
Installing our interactive games in the biggest Primark in the world was really challenging!
We have deployed a large part of Kylii Kids range with different and multiple interactive gaming experiences such as augmented Reality, touch tables, interactive floor and interactive individual screens .
That was a team’s project because we have personalized our games with Disney graphics. All of Kylii Kids’ skills and expertise were needed, from IT development to graphics to project management… And we can be proud of the result!
Feedback is amazing. The children’s area is always full. Clients are now lining up to enter the “Primark Café with Disney”!
Now could you tell us how you became a technical manager? What were you doing before Kylii Kids?
B. P. – I started studying technic and technology very soon, since highschool (mechanics, electronics, machining, electricity, production management). Indeed, I’ve always been a jack of all trades, I really like managing productions, bringing new ideas … I needed a job which moves all the time.
After being a technician in production management in a very versatile position for 14 years, I have then taken the post of production manager in a large workshop. This is a job during which I had the opportunity to manage a team of 25 people for large-scale event projects (Tour de France, Football World Cup …).
Apart from having the happiest customers in the world, what are you doing ?
B. P. – I try to spend as much time as possible with my wife and children. Because for me, family is really super important.
I am committed to supporting my sons in their activities (soccer or basketball training). I also try to take some time for myself, through sport, whether it’s mountain biking or going to watch soccer games.
Kylii Kids got through these weeks of lockdown by working on a whole range of new games. And because we think it’s essential to offer families content that is both fun and smart, the latest ones are on the ecology theme !
Discover experiences of games that address children’s environmental awareness and which are about nature, water, forests, animals or plants …
Flower Power – A new Augmented Reality game on plants
It’s time to create the most beautiful field of flowers! Little gardeners are introduced to photosynthesis by experimenting it with Flower Power, our new Augmented Reality game for children.
Once the seeds are sown, the plants need water and light! So, by waving their hands, children clear the clouds to create rain and let the sun shine. And then, plants grow under their eyes.
Ecopuzzle – A new tactile table game for kids about ecology
Water is a vital resource. But if the pieces of the puzzle are not correctly oriented, the setting remains frozen and the river no longer runs its course.
The goal of the game is to reconstruct the watercourse by orienting the puzzle pieces correctly, and bring the environment back to life.
In this collaborative and multi-player tactile table game, children and their families have to listen to each other and act as a team so that nature can take its course.
And many other interactive children’s games and new digital experiences to discover!
These games, and all the new features will soon be available on the Kylii Market for all Kylii Kids’ customers.
You’re not a customer yet ? Please contact us and ask for our catalogs with ecology games but also science, catering, travel, culture and many other themes …
And soon, we will introduce you two completely brand new Kylii Kids’ products! Stay tuned for more information 🙂
Whether in a trampoline park with Sky Zone, a children’s fashion store with SMYK or a shopping center with Grand Centrale, Kylii Kids’ solutions are doing quite well forApparel Group.
Tommy Hilfiger, Calvin Klein, New Balance, Levi’s, do you know? Their common point: all these famous brands are part of Apparel Group. Created in 1999, the company has become a reference in the world of retail whether in cosmetics, department stores, fashion, or shopping centers. In all, Apparel Group manages more than 75 managed brands, 14,000 employees, 1,750 points of sale worldwide, 2000 in 2020.
Apparel Group trusts Kylii Kids
Innovations, digital experiences, children, new customer experience concept … that’s perfect because it matches Kylii Kids expertise’s. Apparel Group understands this and has chosen Kylii Air augmented reality solutions and Kylii Touch tabletop and touchscreen solutions for many of its brands:
Sky Zone, the world’s first indoor trampoline park in Dubai;
SMYK Children’s Fashion Stores in Doha and Abu Dhabi;
Since a few months, the Milanese have the chance to practice the Power Store. A new concept of Foot Locker store to live an original customer experience including Kylii Kids interactive games.
For the past few months, Kylii Kids has been working on the new Foot Locker store concept. After London and Liverpool, it’s now Milan’s turn to offer visitors a brand-new experience with the Power Store. The shop located on the Corso Buenos Aires unfolds on 550 m2 with two floors dedicated to the products and experiences of original purchases, plus a third entirely reserved for events in connection with partners and local artists.
A new customer experience
The challenge of this new concept is to create energy for customers through the proposed experiences. Hence the choice to install two virtual reality towers and an augmented reality games made by Kylii Kids. With each interactive solutions, families and kids will be able to live an original adventure with games that have been customized like this brick-breaking box of shoes …
Diversify the clientele
With such innovations, the brand clearly wants to diversify and rejuvenate its customers. The concept deployed at the moment in three stores could, if it is conclusive, subsequently be deployed in other cities. And when you know that Foot Locker has more than 3,200 stores in 27 countries around the world, it’s energy to distribute!
The interactive and digital kids corners specialist is now available in Switzerland and Liechtenstein, a unique market that tends to favor premium providers.
After the United Kingdom and the language of Shakespeare, Spain and the language of Cervantes, Kylii Kids opens a new horizon: Goethe’s language with Switzerland and Liechtenstein. According to Antoine Nuger, Kylii Kids Sales Director, “the Swiss market is particularly demanding. To establish a permanent presence, it is therefore necessary to already have good international experience in the digital sector. The in-house mastery of the different working languages is then a non-negligible advantage. SCS COMPUTER SYSTEMS AG matches these qualities that’s why we entrust them to develop Kylii Kids. He can capitalize in his business experience in Switzerland and Liechtenstein in the Digital world since 27 years. In addition, this unique market also tends to favor premium providers. These companies stand out by their experience in the realization of projects with high added value. This includes mastering rigorous processes tailored to the specific needs of each client. ”
An original customer experience
Personalization, high added value, innovation … perfect, it’s in the DNA of Kylii Kids. Economic players from Switzerland, Liechtenstein and Germany will be able to offer an original and optimized customer experience for families, parents and children. Interactive floors, touch screens, virtual reality solutions, augmented reality gaming experience : it’s up to them to choose which digital kids corners best matches their marketing strategy, their kids corners or their client experience. With more than a bank of one hundred and fifty games available! In the land of William Tell, it will still be more fun and less dangerous to play with our digital games than shooting in an apple on the head of his son!
The Tape à l’œil Kids Ready-to-Wear brand is launching into the “ready-to-play” point of sale. Tape a l’oeil have selected Kylii Kids interactive games to entertain kids while parents/carers quietly browse the store’s products.
“1 in 3 parents have already left a store because of their child. That is nearly 6 million abandoned visits and 1 million families regularly concerned”
That’s why the Tape à l’œil clothing brand has chosen to equip its outlets with Kylii Kids interactive games. In France and internationally.
Different concepts according to the typology of the store
2 child game concepts are deployed based on the store configuration. In the biggest points of sale, a “digital playground” is installed to create a real playground. Located in the center of the store, it is visible from any department. In smaller spaces, tactile games are placed near fitting rooms. The perfect solution to occupy children while, for example, parents try clothes on siblings.
“The digital playground”: a space of games in the new concept Tape à l’oeil XXL
In his new concept store XXL STORE, Tape à l’oeil has imagined a customer journey centered on “pleasure shopping”. Pleasure for the customers but also for those who accompany them. It is in this perspective that the children’s textile brand has chosen to install an interactive playground called the “digital playground”. With:
Augmented reality animations. Disguising yourself virtually, bursting balloons of all colors or catching ducks with a virtual fishing rod … children have fun with body movements!
Two touchscreens, with a personalised interface for Tape à l’œil. In all, 60 interactive games are available. Children from 3 to 12 years can have fun on topics such as ecology, science or nature …
The play area is in the center of the store. Parents can see their children during their journey. Everyone wins. The big ones have time for them and the little ones live an unforgettable experience in store. Find the “Playground TAO” in Faches-Thumesnil, Roncq, North Amiens, Sainte-Geneviève-des-Bois, Rennes, etc.
Interactive children’s area near fitting rooms
The big sister is trying on an outfit and the rest of the troop are not holding up? Parents do not have time to go around the store because their toddlers only want to play? To solve this, Tape à l’oeil has installed the Kylii Kids touchscreen terminals in a strategic place: the fitting room!
Thanks to 2 tactile boxes with personalised colours, the dressing rooms of Tape à l’oeil stores are equipped with more than 60 fun and educational games. For the greatest happiness of the children and their parents.
An eye-catching deployment in France and abroad
The textile brand has deployed these touch screens near the fitting rooms in more than 40 of its stores. In France but also in Belgium, Poland, Lebanon and Tunisia. Including: Englos, Bruay La Buissière, Brussels, Euralille, Boortmeeerbeek, Herstal, Strasbourg, Anderlecht, Bourg en Bresse, Dijon Quetigny, Dijon Golden Fleece, Amiens Dury, Carré Sénart, Grenoble, Pau lescar, Amily, Bayonne, Beirut city center, Chalons en champagne, Essey Nancy, Furiani, Givors, Herblay, The white cross, Lempdes, Mokotow, Noyelles Godault, Orleans Olivet, Tunis, Urrugne.
For a great family restaurant experience, we need to find the right place. A philosophy that the brand has chosen to deploy with a new type of digital playground. Different, innovative, these kids zones encourage fun, active and social play between children.
Flunchers have fun while their parents can relax, enjoy a meal or catch up with friends within a pleasant and carefree environment.
Flunch has chosen to equip its restaurants with Kylii Kids digital playgrounds. The idea is to offer customers of the family catering brand different interactive and renewed activities at each visit:
Augmented reality games where children are the heroes. Go on an adventure in the jungle, become a knight, a princess, an airplane pilot … children see themselves on the screen in a world of augmented reality with which they can interact! Nothing better to make new friends and get active after a meal.
Interactive floor to jump, stamp and have fun with others. Kids love to make up stories. With the Kylii Floor interactive floor, their imagination comes to life under their feet and the ground becomes an immersive playground … magical!
Touch games to calm things down. Yellow, blue, green, Flunch composes its tactile play areas with 3 desks of different colours and sizes. Children from 3 to 12 can have a good time while adults enjoy a dessert.
Kylii Kids Continues the Deployment of Flunch Playgrounds in Europe
Today, more than 80 Flunch restaurants in France and Italy are equipped with interactive play areas. The restaurant brand has deployed more than 150 interactive screens, updated and maintained by Kylii Kids. More than 15O games are available, not counting the novelties throughout the year. They are even available in several languages.
The 2018 theme of Paris Retail Week perfectly matches Kylii Kids solutions, leader in interactive children’s spaces and games.
M097. Remember this code. This is the Kylii Kids booth number on Paris Retail Week. This is where you will be able to discover the latest innovations and trends in the development of interactive, fun and innovative children’s spaces! You will also be able to test the interactive games fully developed by our teams to boost the customer experience. Kylii Kids, a member of the children’s cluster Novachild, will host Alexandre Banach to answer your questions about the study “Child and Distribution”.
The Smart Phygital
Today, retail is smart. That’s why the Paris Retail Week 2018 edition will highlight the Smart Phygital, the global and agile retail ecosystem! For 3 days, the aisles of this unmissable show will be full of solutions marrying on and offline. You can order your badge for free online before 18/09 by following the link below: https://badge.parisretailweek.com/accueil.htm