14 million visitors expected per year, 100,000 m2 of space, a central lake: the new shopping center Lagoh in Seville is not halfway! And because he will also be at the forefront of technology and customer experience, Kylii Kids has been solicited.
Kylii Kids is accelerating in Spain. While waiting for other new deployments of interactive Kids corners that we will communicate very soon, Kylii Kids Spain deploys its gaming solutions the brand new shopping center of Seville: Lagoh. The Lar España Group at the origin of the complex has seen the big picture with an area of 100,000 square meters of shops, greenery and leisure.
The shopping center has even a central lake with an area equivalent to two Olympic swimming pools. Around, you can visit hundreds of fashion stores (Primark, Inditex group brands, H & M or Victoria’s Secret and Hollister) or catering.
A mall under the Kylii Kids experience
With Lagoh, the initiators of the project have really sought to offer an experience and a customer journey different from what exists on the market, whether in terms of the diversity of activities on offer (climbing area, aerodynamic tunnel, artificial beach, etc. .) than technological innovation.
PicWic + Toys’R’Us = PicWicToys. From the merger of these toys distribution monsters in France is born a new brand whose ambition is to make each store a place of life for families. Kylii Kids is definitely active in this transformation!
” PicWicToys is a new omnichannel brand that is launching in France, with a network of 63 stores, a complete digital ecosystem and 1,400 employees“, announced last July Nathalie Peron-Lecorps, CEO of PicWicToys. This new brand was born from the merger of the international brand Toys’R’Us created in 1948 in New York and Stéphane Mulliez PicWic brand. It proudly appears on the 43 ex-Toys’ R Us stores façade in France and by mid-November on the 20 ex-Picwic stores, but also on the single website, which is the cornerstone of an omnichannel strategy. Globally, customers now benefit from a broad offer of nearly 20,000 references, on and off line.
Stores to play
New sign, but also new concept with “Place to play”. “The goal is to make each store a place to live for families and childcare professionals, explains Nathalie Peron-Lecorps. By creating traffic all year long, we want to make you want to come and come back through a wide offer for all ages and all desires. We propose workshops and entertainment to have fun and share, the possibility of celebrating birthdays in store or at home, to rent inflatable structures for family events or school parties, places to welcome and advise families … “. PicWicToys stores are not just toy stores but stores to play.
Re-enchant the customer experience
The brand also wants to be part of the future with interactive games to rethink the journey and the customer experience. For this, the new brand has asked Kylii Kids to deploy their interactive, fun and educational solutions. In Lomme, a multi-player touch table welcomes families to the relaxation area and two Kylii View towers are located in the heart of the store. Thirty games are offered to re-enchant the customer experience. Some have even been personalized with the new brand mascots, Pic, Wic and Toys, which are reflecting the new brand image : modern, joyful and related to childhood.
A fun and memorable Eurotunnel travel experience starts in the waiting area with integrated Kylii Kids interactive solutions.
Since the launch of the Channel tunnel in 1994, England is no longer really an island. The Eurostar shuttle travels under the sea between Calais-Coquelles in France and Folkestone in England. The shuttle is used daily by nearly 60,000 passengers including families excited at the prospect of a journey to another country. Conscious of providing an enjoyable and quality service Eurotunnel chose Kylii Kids solutions to manage the waiting time before boarding.
Touch panels and interactive floor
A dedicated area has been mapped out for children where they can have fun before boarding the shuttle. Four touch panels and an interactive floor provide both active and interactive attractions with numerous games available in several languages. Disability access has been incorporated to accommodate all audiences. “Many families travel with the Shuttle. It was important for us to offer them a fun, educational and innovative moment for a travel experience that starts in the waiting area!” says Yves Szrama, Customer Experience Director.
The interactive and digital kids corners specialist is now available in Switzerland and Liechtenstein, a unique market that tends to favor premium providers.
After the United Kingdom and the language of Shakespeare, Spain and the language of Cervantes, Kylii Kids opens a new horizon: Goethe’s language with Switzerland and Liechtenstein. According to Antoine Nuger, Kylii Kids Sales Director, “the Swiss market is particularly demanding. To establish a permanent presence, it is therefore necessary to already have good international experience in the digital sector. The in-house mastery of the different working languages is then a non-negligible advantage. SCS COMPUTER SYSTEMS AG matches these qualities that’s why we entrust them to develop Kylii Kids. He can capitalize in his business experience in Switzerland and Liechtenstein in the Digital world since 27 years. In addition, this unique market also tends to favor premium providers. These companies stand out by their experience in the realization of projects with high added value. This includes mastering rigorous processes tailored to the specific needs of each client. ”
An original customer experience
Personalization, high added value, innovation … perfect, it’s in the DNA of Kylii Kids. Economic players from Switzerland, Liechtenstein and Germany will be able to offer an original and optimized customer experience for families, parents and children. Interactive floors, touch screens, virtual reality solutions, augmented reality gaming experience : it’s up to them to choose which digital kids corners best matches their marketing strategy, their kids corners or their client experience. With more than a bank of one hundred and fifty games available! In the land of William Tell, it will still be more fun and less dangerous to play with our digital games than shooting in an apple on the head of his son!
Technology is good, however, incorporating fun, learning and interaction is great! At Kylii Kids we are throwing down three new unique creations designed for touch tables.
We know children love playing on the interactive floor, virtual reality, augmented reality and tactile tables. After the initial wow factor the games content needs to follow suit. That is where our expertise comes in. With games designers, graphic designers, engineers, at all levels our development studio work to deliver games that are both fun, cooperative and educational.
Fascinating universes and topical themes
In addition to immersing them in fascinating worlds, the chosen themes correspond to current topics. Ecology, fashion, science, nature…. Kylii Kids offer you nearly 70 games for touch tables! Some are even adapted to our clients’ areas, such as “discovering the human body”, “caring for patients” and “transforming into super-drug” for health professionals or pharmacies. Although aimed at 3-12 year olds, our games are age-less and it wouldn’t be the first time the tables have been surrounded by parents or grandparents! In addition to the time spent designing our games, an entire phase is devoted to tests by panels of children before earning the right to be published in our catalogue.
In the family of activities designed to develop children’s imagination and creativity. In this fun and bright game, players select colours and shapes to fill-in the surface with their small octopus. Yes, that’s right, an octopus! Its fun, quircky and very addictive!
Utilises the gaming platform to encourage a respect for nature and protection of the environment. In Deforestation, children monitor the growing forest and prevent small bulldozers from destroying the trees. Perfect, if you want to associate the image of your business with the protection of the planet and its future.
In the farm there is…
Search the cheerful farm to find the lost animals. Designed to promote team work and mutual cooperation players work together to score big and enjoy sharing a win.
On the table!!
All these games and many more are available for our tables and touch terminals. Units can be customised to reflect your brand colours or themes and all of our solutions have been built for intensive use. Fireproof materials, rounded edges, tempered glass screens, everything is designed to withstand the onslaught of children and time! As touch tables can accommodate up to 6 players simultaneously durability is paramount!
After 50 years the Hippopotamus restaurant chain has been reinvented with an updated visual identity. The steak house boasts new décor, extended hours and a layout to include an interactive play area.
The restaurant brand “revisits the culture of the steak house to adapt to the art of living, where the pleasure of tasting delicious and generous dishes combine with the pleasure of sharing convivial moments”. The idea is also to win back the family audience by providing children’s play spaces so everyone can have a great time. That’s where Kylii Kids come in!
A new area for a new era
The new kids zones include touch tables that can accommodate up to 6 players at the same time. Hippopotamus quoted “The experiences offered by Kylii Kids were fully in line with our desire to provide customers with a special family experience. Positive feedback from our customers confirms we have made the right choice!“. Already 8 restaurants have benefited from these innovations. Bourg la Reine Villabé, Noyelles-Godault, Strasbourg, Nantes Saint Herblain, Massy, Toulouse Roques, Trappes, Gennevilliers, and many more to follow soon
The Tape à l’œil Kids Ready-to-Wear brand is launching into the “ready-to-play” point of sale. Tape a l’oeil have selected Kylii Kids interactive games to entertain kids while parents/carers quietly browse the store’s products.
“1 in 3 parents have already left a store because of their child. That is nearly 6 million abandoned visits and 1 million families regularly concerned”
That’s why the Tape à l’œil clothing brand has chosen to equip its outlets with Kylii Kids interactive games. In France and internationally.
Different concepts according to the typology of the store
2 child game concepts are deployed based on the store configuration. In the biggest points of sale, a “digital playground” is installed to create a real playground. Located in the center of the store, it is visible from any department. In smaller spaces, tactile games are placed near fitting rooms. The perfect solution to occupy children while, for example, parents try clothes on siblings.
“The digital playground”: a space of games in the new concept Tape à l’oeil XXL
In his new concept store XXL STORE, Tape à l’oeil has imagined a customer journey centered on “pleasure shopping”. Pleasure for the customers but also for those who accompany them. It is in this perspective that the children’s textile brand has chosen to install an interactive playground called the “digital playground”. With:
Augmented reality animations. Disguising yourself virtually, bursting balloons of all colors or catching ducks with a virtual fishing rod … children have fun with body movements!
Two touchscreens, with a personalised interface for Tape à l’œil. In all, 60 interactive games are available. Children from 3 to 12 years can have fun on topics such as ecology, science or nature …
The play area is in the center of the store. Parents can see their children during their journey. Everyone wins. The big ones have time for them and the little ones live an unforgettable experience in store. Find the “Playground TAO” in Faches-Thumesnil, Roncq, North Amiens, Sainte-Geneviève-des-Bois, Rennes, etc.
Interactive children’s area near fitting rooms
The big sister is trying on an outfit and the rest of the troop are not holding up? Parents do not have time to go around the store because their toddlers only want to play? To solve this, Tape à l’oeil has installed the Kylii Kids touchscreen terminals in a strategic place: the fitting room!
Thanks to 2 tactile boxes with personalised colours, the dressing rooms of Tape à l’oeil stores are equipped with more than 60 fun and educational games. For the greatest happiness of the children and their parents.
An eye-catching deployment in France and abroad
The textile brand has deployed these touch screens near the fitting rooms in more than 40 of its stores. In France but also in Belgium, Poland, Lebanon and Tunisia. Including: Englos, Bruay La Buissière, Brussels, Euralille, Boortmeeerbeek, Herstal, Strasbourg, Anderlecht, Bourg en Bresse, Dijon Quetigny, Dijon Golden Fleece, Amiens Dury, Carré Sénart, Grenoble, Pau lescar, Amily, Bayonne, Beirut city center, Chalons en champagne, Essey Nancy, Furiani, Givors, Herblay, The white cross, Lempdes, Mokotow, Noyelles Godault, Orleans Olivet, Tunis, Urrugne.
For a great family restaurant experience, we need to find the right place. A philosophy that the brand has chosen to deploy with a new type of digital playground. Different, innovative, these kids zones encourage fun, active and social play between children.
Flunchers have fun while their parents can relax, enjoy a meal or catch up with friends within a pleasant and carefree environment.
Flunch has chosen to equip its restaurants with Kylii Kids digital playgrounds. The idea is to offer customers of the family catering brand different interactive and renewed activities at each visit:
Augmented reality games where children are the heroes. Go on an adventure in the jungle, become a knight, a princess, an airplane pilot … children see themselves on the screen in a world of augmented reality with which they can interact! Nothing better to make new friends and get active after a meal.
Interactive floor to jump, stamp and have fun with others. Kids love to make up stories. With the Kylii Floor interactive floor, their imagination comes to life under their feet and the ground becomes an immersive playground … magical!
Touch games to calm things down. Yellow, blue, green, Flunch composes its tactile play areas with 3 desks of different colours and sizes. Children from 3 to 12 can have a good time while adults enjoy a dessert.
Kylii Kids Continues the Deployment of Flunch Playgrounds in Europe
Today, more than 80 Flunch restaurants in France and Italy are equipped with interactive play areas. The restaurant brand has deployed more than 150 interactive screens, updated and maintained by Kylii Kids. More than 15O games are available, not counting the novelties throughout the year. They are even available in several languages.
The 2018 theme of Paris Retail Week perfectly matches Kylii Kids solutions, leader in interactive children’s spaces and games.
M097. Remember this code. This is the Kylii Kids booth number on Paris Retail Week. This is where you will be able to discover the latest innovations and trends in the development of interactive, fun and innovative children’s spaces! You will also be able to test the interactive games fully developed by our teams to boost the customer experience. Kylii Kids, a member of the children’s cluster Novachild, will host Alexandre Banach to answer your questions about the study “Child and Distribution”.
The Smart Phygital
Today, retail is smart. That’s why the Paris Retail Week 2018 edition will highlight the Smart Phygital, the global and agile retail ecosystem! For 3 days, the aisles of this unmissable show will be full of solutions marrying on and offline. You can order your badge for free online before 18/09 by following the link below: https://badge.parisretailweek.com/accueil.htm
The village of Paillou. This is where your children will be entertained during your meal at Courtepaille. A play area made in Kylii Kids!
From August 2017, a new play area has opened in 14 Courtepaille restaurants. Named the Village du Paillou, it welcomes all children to offer them a fun and interactive playground. Younger guests can play while their parents enjoy a meal in a relaxed atmosphere. Given the success with families, the restaurant chain will deploy it in more than 50 restaurants by the end of April.
Design and maintenance by Kylii Kids
Kylii Kids took care of the design and maintenance. The design of the hut takes the emblematic shape of the sign. The concept of the Village of Paillou provides different activities to discover in the world of Paillou and his band of friends. It combines physical and digital games for over 3 years: abacus, puzzles, creative paintings and more than 50 tactile games.