From April 11 to 19, 2014, discover the Barbie virtual fitting room at the Galeries Lafayette Haussmann in Paris deployed by Mattel, Passage Pedestrian and Kylii Kids.
For the launch of Barbie Amies Mode Luxe, Kylii Kids created a virtual fitting room in augmented reality with the outfits of the famous doll. The dream finally becomes reality for young and old!
Faced with a magic mirror installed in Barbie’s dressing room, little girls and their Mums virtually slip into her finest clothes among a dozen models. At any time, participants can take pictures of Barbie’s clothes with a wave of their hand and leave with their souvenir printed on the spot.
Visit Galeries Lafayette Haussmann in Paris on the 5th floor – children and toys area, from April 11 to 19, 2014.