Sodebo, official partner of the Vendée Globe, appealed to Kylii Kids to offer visitors and innovative augmented reality experience on their stand.
Located in Les Sables d’Olonne, the starting village of the Vendée Globe was held from October 15 to November 6, 2016. The “Sodebo House”, space of more than 100 m2, hosted two augmented reality totems. One for children and the other for adults. The players can be disguised as a trader close to Sodebo products: the butcher, the baker, the pizzaïolo. Once virtually dressed, players must then catch different types of food depending on their trade. They can also take pictures in virtual dress-up and print it through the neighbouring terminal.
This animation conquered more than 10,000 visitors. They left with their printed photo and a nice memory of this iconic race.