The Tape à l’œil Kids Ready-to-Wear brand is launching into the “ready-to-play” point of sale. Tape a l’oeil have selected Kylii Kids interactive games to entertain kids while parents/carers quietly browse the store’s products.
As pointed out by the Nova CHILD cluster in its study on the role of the child in distribution :
“1 in 3 parents have already left a store because of their child. That is nearly 6 million abandoned visits and 1 million families regularly concerned”
That’s why the Tape à l’œil clothing brand has chosen to equip its outlets with Kylii Kids interactive games. In France and internationally.
Different concepts according to the typology of the store
2 child game concepts are deployed based on the store configuration. In the biggest points of sale, a “digital playground” is installed to create a real playground. Located in the center of the store, it is visible from any department. In smaller spaces, tactile games are placed near fitting rooms. The perfect solution to occupy children while, for example, parents try clothes on siblings.
“The digital playground”: a space of games in the new concept Tape à l’oeil XXL
In his new concept store XXL STORE, Tape à l’oeil has imagined a customer journey centered on “pleasure shopping”. Pleasure for the customers but also for those who accompany them. It is in this perspective that the children’s textile brand has chosen to install an interactive playground called the “digital playground”. With:
- Augmented reality animations. Disguising yourself virtually, bursting balloons of all colors or catching ducks with a virtual fishing rod … children have fun with body movements!
- Two touchscreens, with a personalised interface for Tape à l’œil. In all, 60 interactive games are available. Children from 3 to 12 years can have fun on topics such as ecology, science or nature …
The play area is in the center of the store. Parents can see their children during their journey. Everyone wins. The big ones have time for them and the little ones live an unforgettable experience in store. Find the “Playground TAO” in Faches-Thumesnil, Roncq, North Amiens, Sainte-Geneviève-des-Bois, Rennes, etc.
Interactive children’s area near fitting rooms
The big sister is trying on an outfit and the rest of the troop are not holding up? Parents do not have time to go around the store because their toddlers only want to play? To solve this, Tape à l’oeil has installed the Kylii Kids touchscreen terminals in a strategic place: the fitting room!
Thanks to 2 tactile boxes with personalised colours, the dressing rooms of Tape à l’oeil stores are equipped with more than 60 fun and educational games. For the greatest happiness of the children and their parents.
An eye-catching deployment in France and abroad
The textile brand has deployed these touch screens near the fitting rooms in more than 40 of its stores. In France but also in Belgium, Poland, Lebanon and Tunisia. Including: Englos, Bruay La Buissière, Brussels, Euralille, Boortmeeerbeek, Herstal, Strasbourg, Anderlecht, Bourg en Bresse, Dijon Quetigny, Dijon Golden Fleece, Amiens Dury, Carré Sénart, Grenoble, Pau lescar, Amily, Bayonne, Beirut city center, Chalons en champagne, Essey Nancy, Furiani, Givors, Herblay, The white cross, Lempdes, Mokotow, Noyelles Godault, Orleans Olivet, Tunis, Urrugne.
