The role of the child in the places of distribution

Nova Child, the professional network that innovates for children, has just published a new study on the role of children in distribution.

The child has a role of prescriber but also disruptor. Numerous statistics prove that this is the case, however one statistic stands out;  1 in 3 parents have already left a store because of their child.

This is nearly 6 million abandoned visits and 1 million families regularly concerned. That’s why Kylii Kids solutions are designed to attract families by taking care of the child during the parents’ purchase journey. They make it possible to engage and retain families thanks to our digital and interactive kid zones.


Would you like to have information about our solutions for one of your projects? Do not hesitate to contact us here.