After 50 years the Hippopotamus restaurant chain has been reinvented with an updated visual identity. The steak house boasts new décor, extended hours and a layout to include an interactive play area.
The restaurant brand “revisits the culture of the steak house to adapt to the art of living, where the pleasure of tasting delicious and generous dishes combine with the pleasure of sharing convivial moments”. The idea is also to win back the family audience by providing children’s play spaces so everyone can have a great time. That’s where Kylii Kids come in!
A new area for a new era
The new kids zones include touch tables that can accommodate up to 6 players at the same time. Hippopotamus quoted “The experiences offered by Kylii Kids were fully in line with our desire to provide customers with a special family experience. Positive feedback from our customers confirms we have made the right choice!“. Already 8 restaurants have benefited from these innovations. Bourg la Reine Villabé, Noyelles-Godault, Strasbourg, Nantes Saint Herblain, Massy, Toulouse Roques, Trappes, Gennevilliers, and many more to follow soon
The Tape à l’œil Kids Ready-to-Wear brand is launching into the “ready-to-play” point of sale. Tape a l’oeil have selected Kylii Kids interactive games to entertain kids while parents/carers quietly browse the store’s products.
“1 in 3 parents have already left a store because of their child. That is nearly 6 million abandoned visits and 1 million families regularly concerned”
That’s why the Tape à l’œil clothing brand has chosen to equip its outlets with Kylii Kids interactive games. In France and internationally.
Different concepts according to the typology of the store
2 child game concepts are deployed based on the store configuration. In the biggest points of sale, a “digital playground” is installed to create a real playground. Located in the center of the store, it is visible from any department. In smaller spaces, tactile games are placed near fitting rooms. The perfect solution to occupy children while, for example, parents try clothes on siblings.
“The digital playground”: a space of games in the new concept Tape à l’oeil XXL
In his new concept store XXL STORE, Tape à l’oeil has imagined a customer journey centered on “pleasure shopping”. Pleasure for the customers but also for those who accompany them. It is in this perspective that the children’s textile brand has chosen to install an interactive playground called the “digital playground”. With:
Augmented reality animations. Disguising yourself virtually, bursting balloons of all colors or catching ducks with a virtual fishing rod … children have fun with body movements!
Two touchscreens, with a personalised interface for Tape à l’œil. In all, 60 interactive games are available. Children from 3 to 12 years can have fun on topics such as ecology, science or nature …
The play area is in the center of the store. Parents can see their children during their journey. Everyone wins. The big ones have time for them and the little ones live an unforgettable experience in store. Find the “Playground TAO” in Faches-Thumesnil, Roncq, North Amiens, Sainte-Geneviève-des-Bois, Rennes, etc.
Interactive children’s area near fitting rooms
The big sister is trying on an outfit and the rest of the troop are not holding up? Parents do not have time to go around the store because their toddlers only want to play? To solve this, Tape à l’oeil has installed the Kylii Kids touchscreen terminals in a strategic place: the fitting room!
Thanks to 2 tactile boxes with personalised colours, the dressing rooms of Tape à l’oeil stores are equipped with more than 60 fun and educational games. For the greatest happiness of the children and their parents.
An eye-catching deployment in France and abroad
The textile brand has deployed these touch screens near the fitting rooms in more than 40 of its stores. In France but also in Belgium, Poland, Lebanon and Tunisia. Including: Englos, Bruay La Buissière, Brussels, Euralille, Boortmeeerbeek, Herstal, Strasbourg, Anderlecht, Bourg en Bresse, Dijon Quetigny, Dijon Golden Fleece, Amiens Dury, Carré Sénart, Grenoble, Pau lescar, Amily, Bayonne, Beirut city center, Chalons en champagne, Essey Nancy, Furiani, Givors, Herblay, The white cross, Lempdes, Mokotow, Noyelles Godault, Orleans Olivet, Tunis, Urrugne.
For a great family restaurant experience, we need to find the right place. A philosophy that the brand has chosen to deploy with a new type of digital playground. Different, innovative, these kids zones encourage fun, active and social play between children.
Flunchers have fun while their parents can relax, enjoy a meal or catch up with friends within a pleasant and carefree environment.
Flunch has chosen to equip its restaurants with Kylii Kids digital playgrounds. The idea is to offer customers of the family catering brand different interactive and renewed activities at each visit:
Augmented reality games where children are the heroes. Go on an adventure in the jungle, become a knight, a princess, an airplane pilot … children see themselves on the screen in a world of augmented reality with which they can interact! Nothing better to make new friends and get active after a meal.
Interactive floor to jump, stamp and have fun with others. Kids love to make up stories. With the Kylii Floor interactive floor, their imagination comes to life under their feet and the ground becomes an immersive playground … magical!
Touch games to calm things down. Yellow, blue, green, Flunch composes its tactile play areas with 3 desks of different colours and sizes. Children from 3 to 12 can have a good time while adults enjoy a dessert.
Kylii Kids Continues the Deployment of Flunch Playgrounds in Europe
Today, more than 80 Flunch restaurants in France and Italy are equipped with interactive play areas. The restaurant brand has deployed more than 150 interactive screens, updated and maintained by Kylii Kids. More than 15O games are available, not counting the novelties throughout the year. They are even available in several languages.
