Install interactive kids zone within your stores
A family shopping trip can quickly turn into a nightmare when children become bored, tired and disinterested.
Enhance the store of the future and build brand loyalty: Imagine going out to the shops where everyone has a good time. Where children play quietly in a safe space with playful and intelligent digital games. Where your customers take the time to browse and buy in a relaxed environment. Families will want to return again and again to experience new family adventures instead of just ordering online.
Why choose digital games for your stores?
Offering children digital games and experiences that they do not play at home is essential to attract and engage them. Our own bespoke digital games can be varied and renewed regularly to captivate and hold player’s attention or tailored to specific themes/promotions.
Over 150 games available in the Kylii Kids range with new additions, seasonal adaptations available throughout the year.
All furnishings are safe, hygienic, durable and low maintenance. With a variety of solutions to fit every layout including virtual reality, interactive floors, augmented reality, cartoons, touch terminals… Many interactive choices!
Install your interactive kid’s games in strategic areas within the store
Develop an effective digital customer journey by directing families to the key areas of the store and occupy waiting times with the positioning of digital games for children:
Kids will happily select a range of clothes to try on so they can check out the latest games! Parents/carers will have plenty of time for fitting and shopping.
Create a rest stop within the store to draw kids in and engage them while adults browse. Channelling your younger shopper’s energy in a dedicated area will keep them away from your stock and displays.
Reduce basket abandonment and improve customer experience with entertainment in or near the queuing area. Ending the customer journey on a high can successfully increase return customers.
The double game of the child: "prescriber" and "disruptive"
“In 93% of families, the child is consulted in decision-making for products that concern them and in 96% of cases for single-parent families“.
“1 in 3 parents have already left because of their child. This is nearly 6 million abandoned visits and 1 million affected families, often with an abandonment of planned purchases.”
Source: Nova CHILD, The role of the child in the distribution places of 18 November 2016. – Quechoisir.org Grande Surface, Inforgaphie – JuniorCity
They have chosen digital games in their play area:
A playhouse offers personalized digital experiences around the brand's universe in its Petit Bateau boutiques in Paris, Lyon and Rome.
In a place where the shopping premium, the good idea is to equip the salons of fitting with tactile games to make wait the children!
The welcome of families always on top with tactile games for children on the 5th floor of the Paris-Haussmann store.
A "Playground" of digital games via augmented reality screens in the heart of the stores.more