Whether in a trampoline park with Sky Zone, a children’s fashion store with SMYK or a shopping center with Grand Centrale, Kylii Kids’ solutions are doing quite well forApparel Group.
Tommy Hilfiger, Calvin Klein, New Balance, Levi’s, do you know? Their common point: all these famous brands are part of Apparel Group. Created in 1999, the company has become a reference in the world of retail whether in cosmetics, department stores, fashion, or shopping centers. In all, Apparel Group manages more than 75 managed brands, 14,000 employees, 1,750 points of sale worldwide, 2000 in 2020.
Apparel Group trusts Kylii Kids
Innovations, digital experiences, children, new customer experience concept … that’s perfect because it matches Kylii Kids expertise’s. Apparel Group understands this and has chosen Kylii Air augmented reality solutions and Kylii Touch tabletop and touchscreen solutions for many of its brands:
Sky Zone, the world’s first indoor trampoline park in Dubai;
SMYK Children’s Fashion Stores in Doha and Abu Dhabi;
PicWic + Toys’R’Us = PicWicToys. From the merger of these toys distribution monsters in France is born a new brand whose ambition is to make each store a place of life for families. Kylii Kids is definitely active in this transformation!
” PicWicToys is a new omnichannel brand that is launching in France, with a network of 63 stores, a complete digital ecosystem and 1,400 employees“, announced last July Nathalie Peron-Lecorps, CEO of PicWicToys. This new brand was born from the merger of the international brand Toys’R’Us created in 1948 in New York and Stéphane Mulliez PicWic brand. It proudly appears on the 43 ex-Toys’ R Us stores façade in France and by mid-November on the 20 ex-Picwic stores, but also on the single website, which is the cornerstone of an omnichannel strategy. Globally, customers now benefit from a broad offer of nearly 20,000 references, on and off line.
Stores to play
New sign, but also new concept with “Place to play”. “The goal is to make each store a place to live for families and childcare professionals, explains Nathalie Peron-Lecorps. By creating traffic all year long, we want to make you want to come and come back through a wide offer for all ages and all desires. We propose workshops and entertainment to have fun and share, the possibility of celebrating birthdays in store or at home, to rent inflatable structures for family events or school parties, places to welcome and advise families … “. PicWicToys stores are not just toy stores but stores to play.
Re-enchant the customer experience
The brand also wants to be part of the future with interactive games to rethink the journey and the customer experience. For this, the new brand has asked Kylii Kids to deploy their interactive, fun and educational solutions. In Lomme, a multi-player touch table welcomes families to the relaxation area and two Kylii View towers are located in the heart of the store. Thirty games are offered to re-enchant the customer experience. Some have even been personalized with the new brand mascots, Pic, Wic and Toys, which are reflecting the new brand image : modern, joyful and related to childhood.
Since a few months, the Milanese have the chance to practice the Power Store. A new concept of Foot Locker store to live an original customer experience including Kylii Kids interactive games.
For the past few months, Kylii Kids has been working on the new Foot Locker store concept. After London and Liverpool, it’s now Milan’s turn to offer visitors a brand-new experience with the Power Store. The shop located on the Corso Buenos Aires unfolds on 550 m2 with two floors dedicated to the products and experiences of original purchases, plus a third entirely reserved for events in connection with partners and local artists.
A new customer experience
The challenge of this new concept is to create energy for customers through the proposed experiences. Hence the choice to install two virtual reality towers and an augmented reality games made by Kylii Kids. With each interactive solutions, families and kids will be able to live an original adventure with games that have been customized like this brick-breaking box of shoes …
Diversify the clientele
With such innovations, the brand clearly wants to diversify and rejuvenate its customers. The concept deployed at the moment in three stores could, if it is conclusive, subsequently be deployed in other cities. And when you know that Foot Locker has more than 3,200 stores in 27 countries around the world, it’s energy to distribute!
The Tape à l’œil Kids Ready-to-Wear brand is launching into the “ready-to-play” point of sale. Tape a l’oeil have selected Kylii Kids interactive games to entertain kids while parents/carers quietly browse the store’s products.
“1 in 3 parents have already left a store because of their child. That is nearly 6 million abandoned visits and 1 million families regularly concerned”
That’s why the Tape à l’œil clothing brand has chosen to equip its outlets with Kylii Kids interactive games. In France and internationally.
Different concepts according to the typology of the store
2 child game concepts are deployed based on the store configuration. In the biggest points of sale, a “digital playground” is installed to create a real playground. Located in the center of the store, it is visible from any department. In smaller spaces, tactile games are placed near fitting rooms. The perfect solution to occupy children while, for example, parents try clothes on siblings.
“The digital playground”: a space of games in the new concept Tape à l’oeil XXL
In his new concept store XXL STORE, Tape à l’oeil has imagined a customer journey centered on “pleasure shopping”. Pleasure for the customers but also for those who accompany them. It is in this perspective that the children’s textile brand has chosen to install an interactive playground called the “digital playground”. With:
Augmented reality animations. Disguising yourself virtually, bursting balloons of all colors or catching ducks with a virtual fishing rod … children have fun with body movements!
Two touchscreens, with a personalised interface for Tape à l’œil. In all, 60 interactive games are available. Children from 3 to 12 years can have fun on topics such as ecology, science or nature …
The play area is in the center of the store. Parents can see their children during their journey. Everyone wins. The big ones have time for them and the little ones live an unforgettable experience in store. Find the “Playground TAO” in Faches-Thumesnil, Roncq, North Amiens, Sainte-Geneviève-des-Bois, Rennes, etc.
Interactive children’s area near fitting rooms
The big sister is trying on an outfit and the rest of the troop are not holding up? Parents do not have time to go around the store because their toddlers only want to play? To solve this, Tape à l’oeil has installed the Kylii Kids touchscreen terminals in a strategic place: the fitting room!
Thanks to 2 tactile boxes with personalised colours, the dressing rooms of Tape à l’oeil stores are equipped with more than 60 fun and educational games. For the greatest happiness of the children and their parents.
An eye-catching deployment in France and abroad
The textile brand has deployed these touch screens near the fitting rooms in more than 40 of its stores. In France but also in Belgium, Poland, Lebanon and Tunisia. Including: Englos, Bruay La Buissière, Brussels, Euralille, Boortmeeerbeek, Herstal, Strasbourg, Anderlecht, Bourg en Bresse, Dijon Quetigny, Dijon Golden Fleece, Amiens Dury, Carré Sénart, Grenoble, Pau lescar, Amily, Bayonne, Beirut city center, Chalons en champagne, Essey Nancy, Furiani, Givors, Herblay, The white cross, Lempdes, Mokotow, Noyelles Godault, Orleans Olivet, Tunis, Urrugne.
Tape à l’œil install customised Kylii Touch, to promote a new concept in the Englos store.
Shopping with your children can quickly become a nightmare if the little ones are not busy! How do you make the shopping experience fun for them too? Tape à l’œil, the chain of ready-to-wear, shoes and accessories for children has chosen to install Kylii Touch child tablets in its Englos store.
The point of sale is equipped with 2 customised touch boxes to perfectly promote the brand’s new concept store.
Would you like to know more about the Kylii Touch box solution? Contact us for more information!
From April 11 to 19, 2014, discover the Barbie virtual fitting room at the Galeries Lafayette Haussmann in Paris deployed by Mattel, Passage Pedestrian and Kylii Kids.
For the launch of Barbie Amies Mode Luxe, Kylii Kids created a virtual fitting room in augmented reality with the outfits of the famous doll. The dream finally becomes reality for young and old!
Faced with a magic mirror installed in Barbie’s dressing room, little girls and their Mums virtually slip into her finest clothes among a dozen models. At any time, participants can take pictures of Barbie’s clothes with a wave of their hand and leave with their souvenir printed on the spot.
Visit Galeries Lafayette Haussmann in Paris on the 5th floor – children and toys area, from April 11 to 19, 2014.